Tailored Artworks

 

 

THEMED ARTWORKS
Creating relevance throughout your space

 

 

 

Personalising your entire home or offices with art:  At Tailored Artworks we pride ourself on working with you to create your dream home or office and let's face it, there can be a lot of walls that need attention.  Our 'Unique Creative Process' ensures that your colours are consistent throughout. Our design capabilities also ensures that we create artworks that all work together stylistically are very relevant and yes, offer you variety.  For the discerning client, theming your home or corporate space gives you maximum 'Wow!' factor and satisfaction for many, many years to come.

 

 


 

 

Corporate:  Ellerfield Financial Planning - 'Ellerfield Embrace' and 'Ellerfield Values'

Client Brief - CEO, Aaron Zamykal and Manager, Liz irvine, have very refined tastes backed by a strong sense of direction and emotional feel for their new Mt Gravatt corporate office. Aaron cares about office morale and how his clients feel in a meaningful office environment. Their large boardroom had sound issues and so they commissioned sound proofed artworks for the main wall and another for the company reception area.

Our Strategy - For 'Ellerfield Embrace' in the reception, Sharron suggested that business is about making your clients feel like they are being cared for, like putting a big warm arm around them and making them feel safe. This idea appealed to Liz, especially in the Picasso style, Aaron's favourite. The red in the left figure suggests a client who has been frustrated, felt angry and pensive. The blue, which is peaceful and cooling, balances and softens the red and we have done this in a physical way, as in arms embracing. Blue, being a feminine colour, balances the masculinity of red. It is as if the left hand figure is welcomed, calmed and put at ease by the larger figure. Blue is the colour for communication, authority, safety and peace; red for business, action, energy and so the 2 combined instantly speak business. Yellow green adds the feminine touch and suggests a fresh new start. The light in this art carefully works in Ellerfield's favour. It says come out of the dark and into the light. Black, psychologically, is about control and staying put. White is like a blank page ready for boundless possibilities and it offers you clarity and purity in a complex world.

For 'Ellerfield Values' in the boardroom, Sharron sketched a geometric design to be digitally created and printed onto canvas, twice laminated for UV fastness and lifetime durability and then hung in 2 sets of 7 slim panels. We project managed numerous suppliers; the printers, custom canvas frame builders and stretching, and hangers to ensure the digital artworks came in on time, on budget and as guaranteed. After the design was approved, we hand-created charcoal textures that were scanned and digitally edited. Words from Ellerfield's pillar of values were subtly placed in their corporate font adding relevance, point of difference and clarity to the artwork. It uses colour and light for an emotional effect and well balanced artwork.

The Outcome - These are well and truly loved as guaranteed!


 

 

 

 

Residential:  'The Picasso House'

Client Brief - Aaron requested we design and install artworks in the Picasso style that would give him MAGIC ... that was his brief. His 4 story Bulimba home overlooking the Brisbane river, featured a natural theme with a modern edge but it did need some  'Wow'. Aaron also required an Interior Designer to apply decor changes throughout.

 

Our Strategy - Sharron chose Interior Designer Lisa Colburn from If Design, who specialises in natural decors, to work with her on Aaron's home.

Media Room Sharron wanted something energetic, theatrical and musical. An African theme matched the earthen orange door and heavy furniture while a musical theme suited the cubist style inspired by Aaron's many musical instruments. We painted the skin tones white, black and mixed race as a play of positive and negative which is very Picasso and visually dynamic. The artworks can be hung in any array should Aaron ever move.

Dining Room:  For the re-design of the dining room, we wanted something rich, with a little splash of green, a little naughty and with a wine, food and good times theme. Researching Picasso periods, Sharron found many drawings of figures and noticed that Picasso had a phase where he was interested in the classical period or Greco-Roman art and mythology. Putting two and two together, she created a Dionysian Feast ie the Greek God Dionysus who was famous for his orgies of wine and women, but Sharron painted it in a most delicate manner, reflective of drawing and focusing on positive versus negative space, relevant to Picasso's work. Sharron provided all the pantone colours to Lisa who was then able to design a rich, oriental but modern flavoured decor perfectly enhancing Sharron's original oil painting.

Bedroom: For a restful bedroom, and to create an artwork a woman would also appreciate, Sharron, inspired by an artwork from the Picasso period, designed a restful painting which is beautifully accentuated by Lisa's silver metallic decor. During the art's creative process, Aaron requested stronger shades than Sharron and Lisa originally had in mind, but a careful composition leaving darker colours in on the bottom right corner working with the natural play of light, did the trick. The fact that greens are receding colours and the silver metallics blended into the oil painting's vignettes, while reflecting light, meant the size of this abstract wasn't overly dominating.

Upstairs Hall:  For the study hallway, we wanted to paint a portrait of Aaron to personalise the space. Whilst not overly keen on the idea of using himself, he was happy to have someone's face there. The result is Sharron's idea of the kind of woman she thinks any man would love; 'Nun Behind Woman!' So, painted in oils, as all the Picasso House's artworks were, this piece adds welcome curves to soften the space and to relax the atmosphere.

Downstairs Hall: For the dark downstairs hall leading past the media room to the kitchen and dining area, we chose to create an 18 panel set of canvases 30 x 30cm square each hung in grid pattern all drawn in charcoal as artist studies of all the above Picasso styled artworks. The drawings later had oil colour added and when dry, sprayed with a gloss varnish for longevity and effect. This added a welcome style, light and colour.

 

The Outcome - Another happy client and an utterly enraptured Interior Designer!

 

FOR ALL ENQUIRIES CONTACT 07 3491 6400 / 0419 428 628

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